Marketing Engineering Studio

Marketing problems. Engineering solutions.

We bring software engineering into marketing — designing custom systems, AI workflows, and integrations that address the technical and operational challenges behind growth.

For AI, developer-tool, and technical B2B companies.

Let's talk about your challenge

Founder-led and exploring real startup problems through discovery conversations.

The work behind the marketing.

A campaign depends on more than its creative. Research, product context, connected tools and reliable data all shape what a marketing team can do.

Questions worth investigating

  • Where does research turn into repetitive manual work?
  • Which handoffs lose context between people and tools?
  • Can the team trust the data behind its decisions?
  • Does the product story make sense to a technical buyer?

Sometimes an existing tool is enough. Sometimes a custom integration or workflow is useful. Understanding the problem comes first.

How I Work

Understand the problem. Engineer the solution.

Not every marketing problem needs another tool. I start by understanding the workflow, the bottleneck, and the business impact before deciding what should be automated, integrated, redesigned, or left alone.

  1. 01

    Diagnose

    Understand the business problem, current workflows, tools, constraints, and available data.

  2. 02

    Design

    Identify practical solutions, evaluate build-versus-buy tradeoffs, and define success criteria.

  3. 03

    Engineer

    Implement custom workflows, integrations, analytics, and AI systems where they provide genuine value.

  4. 04

    Measure

    Test the system, evaluate reliability and performance, document the implementation, and measure outcomes.

Engagements are scoped around the problem, rather than predefined software packages.

Sheary Tan, founder of Codersheary Studio
Sheary Tan, founder

An engineer who understands marketing.

I'm a self-taught software engineer with seven years of development experience, a startup founder, and a technical content creator. My work spans building software products, communicating complex technology, and collaborating with technical brands.

Codersheary Studio brings those experiences together to explore a different approach to marketing: one where strategy is supported by working systems, not just recommendations.

Creator collaborations include Vanta, Nebius, Coursera, Miro, Warp and Zenzap. Software work includes Hushy and founder products Weft and ByteForm.

Journal

Notes on what comes next.

Perspectives on AI, software engineering, technical business, and the future of marketing. Existing essays sit alongside the questions shaping the Studio.

Read on Substack ↗
  1. Machines Learned to Think. They Never Learned to Move.
  2. You Don't Need Permission To Build For The World
  3. How Would I Learn This: Part 1, Find The Right ML Algorithms For Your Problems
  4. How Would I Learn JavaScript: My 5 Effective Self-Taught Approach

Start with a conversation.

What happens in a discovery conversation?

We discuss the workflow, where it gets difficult, the tools involved, and why the problem matters. The aim is to understand the challenge and whether engineering could help.

Do I need a project brief or a chosen tool?

No. Bring the problem as you understand it. We can explore constraints and build-versus-buy options before defining an implementation.

What if the solution doesn't need AI or custom software?

Then that is a useful finding. A simpler process, an existing tool, or a clearer product explanation may be the practical answer.

How is work scoped?

Scope follows the problem: access, constraints, useful outputs and success criteria are agreed before any implementation. There are no fixed software packages or guaranteed growth outcomes.

What's slowing down your marketing?

I'm speaking with AI and technical startup founders about the operational and engineering challenges behind their marketing and growth.

Whether it's disconnected tools, manual workflows, unreliable analytics, or a problem you haven't found the right solution for, I'd be interested in understanding what you're working through.

Let's talk about your challenge →

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